About Me
Hi! I’m Kristy Wu, a first-generation college graduate from Washington State University with a Bachelor of Arts in Business Administration, specializing in Marketing, along with a minor in Communications. I also earned certificates in Professional Sales, Behavioral Business Research, and Global Leadership.
Originally born and raised in Wisconsin, I quickly fell in love with Washington after visiting my sister in 2018. When I first entered WSU, I planned to pursue accounting, but I soon realized my passion truly aligned with marketing—a field that allows me to combine strategy, creativity, and communication.
Creativity has always been a huge part of who I am. Ever since I was young, I’ve loved creating things, whether through art, design, content, or digital media. Recently, I launched my own Etsy shop, Made by Kristy Wu, where I share and sell original artwork and creative projects. Building a small business from the ground up has given me the opportunity to explore branding, content creation, social media marketing, and entrepreneurship while continuing to develop my creative skills.
I’m excited to continue growing both creatively and professionally as I begin my next chapter in marketing and communications.
Featured Projects
Healing Isn’t Linear
A digital initiative focused on emotional healing, self-growth, and authentic storytelling through social media, website content, and community engagement.
- Developed brand identity and messaging
- Designed and managed website content
- Created social media campaigns and visual assets
- Applied digital marketing and audience engagement strategies
- Analyzed campaign performance using analytics tools
My Recent Experience
WSU School of Design & Construction
(Apr 2025 - May 2026)
Created and managed social media content for Washington State University's School of Design & Construction, promoting student success, academic programs, and department events. Collaborated with faculty and staff to develop engaging content that increased visibility and strengthened audience engagement across digital platforms.
Merrill Gardens
(May 2025 -May 2026)
During my time as a Marketing Intern at Merrill Gardens, I supported digital marketing initiatives across multiple senior living communities. My responsibilities included updating community websites, drafting Facebook content, assisting with quarterly marketing reports, and managing social media workflows using tools such as SOCi and Smartsheet. This experience strengthened my skills in digital marketing coordination, brand consistency, and cross-functional collaboration.
Marketing Club
(Aug 2024 - May 2026)
As Vice President of Communications for the Marketing Club at Washington State University, I created promotional graphics, managed club communications, and distributed weekly email updates to members. I also collaborated with fellow executive officers to support event planning, increase student involvement, and maintain consistent club branding.
WSU Carson College of Business
(Aug 2023 - May 2026)
Represented the Carson College of Business as a Student Ambassador, engaging with prospective students, families, alumni, and industry partners through campus tours, events, and outreach initiatives. Built meaningful relationships, supported recruitment efforts, and served as a positive representative of the college community.